Blog Archives

The (non)sense of Google’s Reasonable Surfer model

A lot of people in the SEO community tend to almost blindly copy and paste stuff they hear or read on blogs onto their own blogs, Twitter, etc. The copy & paste problem If the source people copy would be

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Posted in SEO

SEO or SEA (PPC) Landing Page?

Sometimes a simple piece of information is more valuable than a long and decent article, especially in a time where attention span is decreasing due to services like Twitter. From this article I found a simple but valuable table outlining

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Posted in SEO

My top 20 SEO take-aways from SMX London

As you might know from my tweets I attended SMX London this week. I really enjoyed the conference which had some good sessions and speakers. The London SEO networking event with all the local SEO’s was great fun as well.

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Posted in SEO

7 golden rules of link building in 2009

Link building is a vital part of SEO ever since search engines started using the link structure of the web to capture the relative importance of web pages. The link building economy especially took off since Google introduced PageRank, their

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Posted in SEO

I’m nominated for a SEMMY!

My article “Measuring SEO: why rankings are worthless“, which I wrote for Joost de Valk’s blog, is nominated for a SEMMY in the SEO category! The SEMMYS? What are The SEMMYS? From the site: The SEMMYS are an annual awards

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SEO Question: does a non-indexed page pass on PageRank?

Last week I was reading about Google’s PageRank formula as it was originally created. As you probably know, PageRank is a numeric value which Google assigns to all the pages in its index, based on the incoming links to a

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How to do International SEO?

The last session on day 1 of SMX London I attended was the “International SEO” session. Duncan Morris, director of Distilled, started with the situation where you rank in a search engine for a local market but want to rank

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Posted in Events