Blog Archives

The (non)sense of Google’s Reasonable Surfer model

A lot of people in the SEO community tend to almost blindly copy and paste stuff they hear or read on blogs onto their own blogs, Twitter, etc. The copy & paste problem If the source people copy would be

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Posted in SEO

How does Google work?

We all know Google. And we all use Google when we search. They have become the most powerful Internet company of this moment. But how does Google work? There have been written a ton of articles about how Google works,

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Posted in Google

Why could Google die? Read this!

Last december the people of FaberNovel created an excellent presentation about Google, titled “Everything you always wanted to know about Google…But were afraid to ask“. Last month they created another fabulous presentation with a more serious title this time: “Why

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Posted in Google

UK Search engine market research in depth (graphs)

Last week I stumbled upon a recent Hitwise video seminar of their extensive UK Search engine market research. Hitwise analyzed the top 1,500 terms searched for in the 12 weeks ending 3rd January 2009 (the last quarter of 2008) across

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Posted in Research

Some Search-food for thought

First of all I want to apologize for not writing here since a last month. I’ve just been incredibly busy and didn’t find a lot of time to blog (besides some Dutch writings). I kept up with the Search news

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Posted in Search Marketing

Want to know everything about Google? Read this!

This is just a short post, but definitely not with less quality. I’d like to point you to this fabulous presentation which clearly outlines why Google is doing what they’re is doing. Heads up for the people at FaberNovel! (French

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Posted in Google

SEO Question: does a non-indexed page pass on PageRank?

Last week I was reading about Google’s PageRank formula as it was originally created. As you probably know, PageRank is a numeric value which Google assigns to all the pages in its index, based on the incoming links to a

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Posted in SEO