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A lot of people in the SEO community tend to almost blindly copy and paste stuff they hear or read on blogs onto their own blogs, Twitter, etc.

The copy & paste problem
If the source people copy would be right, this wouldn’t be a problem. But that’s not the world we’re living in. Unfortunately this copy and paste behavior leads to a good chance of misinterpretation an awful lot of times.

What I’m missing is criticism. What’s the context of what you’re reading? What does it (not) mean? I’m…

This is a post from: Eduard Blacquière's Search Marketing Blog

The (non)sense of Google’s Reasonable Surfer model

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Sometimes a simple piece of information is more valuable than a long and decent article, especially in a time where attention span is decreasing due to services like Twitter.

From this article I found a simple but valuable table outlining what a landing page should contain for SEO, SEA (PPC) or both, regarding informational, transactional or navigational searcher intent:

…

This is a post from: Eduard Blacquière's Search Marketing Blog

SEO or SEA (PPC) Landing Page?

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As you might know from my tweets I attended SMX London this week.

I really enjoyed the conference which had some good sessions and speakers. The London SEO networking event with all the local SEO’s was great fun as well.

I wrote down my top 20 SEO quotes and take-aways from SMX London, which I posted at SearchCowboys:
“Top 20 SEO quotes from SMX London” – SearchCowboys.com

And if you like that post, please vote for it at Sphinn!
“Top 20 SEO quotes from SMX London” – Sphinn

Ps…

This is a post from: Eduard Blacquière's Search Marketing Blog

My top 20 SEO take-aways from SMX London

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Link building is a vital part of SEO ever since search engines started using the link structure of the web to capture the relative importance of web pages.

The link building economy especially took off since Google introduced PageRank, their algorithm for prioritizing the results of web keyword searches based on analyzing the citation (link) graph of the web.

Link Building in 2009
But is relying on PageRank still the way to go with link building in 2009, 10 years after Google introduced …

This is a post from: Eduard Blacquière's Search Marketing Blog

7 golden rules of link building in 2009

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My article “Measuring SEO: why rankings are worthless”, which I wrote for Joost de Valk’s blog, is nominated for a SEMMY in the SEO category!

The SEMMYS?
What are The SEMMYS? From the site:

The SEMMYS are an annual awards event honoring the great content produced across the search and online marketing industry, initiated by Matt McGee.

Search Engine Marketing (SEM) has grown to include a variety of disciplines, including blogging, social media, reputation management, and much more. …

This is a post from: Eduard Blacquière's Search Marketing Blog

I’m nominated for a SEMMY!

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Last week I was reading about Google’s PageRank formula as it was originally created. As you probably know, PageRank is a numeric value which Google assigns to all the pages in its index, based on the incoming links to a page, to determine the relative value of a page.

Google founders Larry Page (recognize the similarity with PageRank ) and Sergei Brin stated in their original paper that a page need to be in Google’s index to pass on PageRank.

Want PageRank? Get indexed
That made me wo…

This is a post from: Eduard Blacquière's Search Marketing Blog

SEO Question: does a non-indexed page pass on PageRank?