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I stumbled upon a short but really important post by Steve Rubel in which he gives us an insightful graphic:

He names 2 learnings out of this graphic which I think we all should remind ourselves frequently:

There will always be shifts in media
One format never supersedes another

At first sight this has nothing to do with Search, but understanding this shift in media definitely helps understanding the development and future of Search.

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This is a post from: Eduard Blacquière's Search Marketing Blog

There will always be shifts in media

Archived; click post to view.
Last week I stumbled upon a recent Hitwise video seminar of their extensive UK Search engine market research.

Hitwise analyzed the top 1,500 terms searched for in the 12 weeks ending 3rd January 2009 (the last quarter of 2008) across the top 5 UK search engines, being Google.co.uk, Google.com, Yahoo, Live Search ans Ask.

Hitwise pulled out all the non-branded terms and attached a subject area to them. For example, ‘football’ was labelled as sport, ‘tv guide’ as TV, ‘oasis’ as m…

This is a post from: Eduard Blacquière's Search Marketing Blog

UK Search engine market research in depth (graphs)