Blog Archives

Just Married

If you follow me on Twitter, you could have known: I’m married!

Posted in Personal

The (non)sense of Google’s Reasonable Surfer model

A lot of people in the SEO community tend to almost blindly copy and paste stuff they hear or read on blogs onto their own blogs, Twitter, etc. The copy & paste problem If the source people copy would be

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Posted in SEO

My SES Amsterdam 2010 presentation

Today I’m presenting at the Search Engine Strategies (SES) Amsterdam 2010 conference (link). Just like the first edition of SES Amsterdam last year, I’m presenting the results of the market research I conducted on the Dutch search engine marketing market.

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Posted in Events

How does Google work?

We all know Google. And we all use Google when we search. They have become the most powerful Internet company of this moment. But how does Google work? There have been written a ton of articles about how Google works,

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Posted in Google

Quiet here? Follow me on Twitter

Don’t worry. I’m still here. It has just been “a little” quiet here lately The main reason would be my new job, in which I enthusiastically invested a lot of time since I started last December 1st. So I am

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Posted in Personal

My next challenge

With great enthusiasm I like to share with you that I am going for my next challenge outside of Outrider (GroupM/WPP). Starting December 1st I will be joining my buddy and great SEO Joost de Valk and other talented and

Posted in Personal

“Where have you been?”

It wouldn’t surprise me if you’re asking yourself “Where have you been, Eduard?”. I completely understand that. And I’ll tell you where I have been. Except for the post I just wrote (“Why there is no Europe with Search Marketing“),

Posted in Personal

Why there is no Europe with Search Marketing

Search engine marketing is one of the marketing activities, which in most cases, is relatively easy to expand to other markets. But don’t make the mistake expanding uncarefully. Search Marketing in Europe is one of those cases where it’s not

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Posted in Search Marketing

Can we stop the real-time search debate now?

Real-time Search is hot. Ever since Twitter came along, they took and dominated the real-time search space. Especially with their new search engine like homepage. Can Google keep up with them or not? Will Twitter beat Google at its core?

Posted in Google

There will always be shifts in media

I stumbled upon a short but really important post by Steve Rubel in which he gives us an insightful graphic: He names 2 learnings out of this graphic which I think we all should remind ourselves frequently: There will always

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Posted in Research